UX Research & Design
Client: Ivy's Bakery
Year: 2022
Tools Used: Figma, Adobe Creative Suite, Procreate
Research Methods: Qualitative Research, User Journey, Site Map, Competitive Analysis
Year: 2022
Tools Used: Figma, Adobe Creative Suite, Procreate
Research Methods: Qualitative Research, User Journey, Site Map, Competitive Analysis
Challenge
Originally started off as a content creator for youtube and Twitch, Ivy's Baking Good has been getting a lot of movement with catering. With information only available through social media platforms, Ivy's Bakery was in need of a solid brand identity that includes a logo, typography, website, business card, and marketing strategy.
Creative Brief
Business Details:
Company Name: Ivy Pie's Bakery
Products or Services Offered: A variety of baking goods that are usually vegan and gluten-free.
Company Name: Ivy Pie's Bakery
Products or Services Offered: A variety of baking goods that are usually vegan and gluten-free.
Brand Positioning:
Target Market: Will target audience of 20-50, middle class, that are advocate to a healthy lifestyle.
Target Market: Will target audience of 20-50, middle class, that are advocate to a healthy lifestyle.
Brand Personality:
Traits: charismatic, compassionate, creative, energetic, friendly, healthy, natural, warm
Point of Difference: This bakery shop inspires others to be active in taking care of their health by providing delicious baking goods that aren't typically found in typical baking ingredients.
Traits: charismatic, compassionate, creative, energetic, friendly, healthy, natural, warm
Point of Difference: This bakery shop inspires others to be active in taking care of their health by providing delicious baking goods that aren't typically found in typical baking ingredients.
Branding
Strategy Roadmap
Use research to inform the improvement of Ivy Pie Bakery’s niche and design – A strategy map would be used for both the branding elements and the web design.
Resources: For Social Media Platforms
Competitive Analysis
Opportunities and Suggested Actions:
In this chart, there are six different small businesses near Ivy Pie Bakery that have the same objective and the services they offer in their navigation. With this information, we are able to identify critical elements for a business and things that work well.
In this chart, there are six different small businesses near Ivy Pie Bakery that have the same objective and the services they offer in their navigation. With this information, we are able to identify critical elements for a business and things that work well.
Conclusion
Ivy Pie Bakery is one of four competitors that does not have a cart to checkout. A suggestion for future plans is making the site into an entire e-commerce site in which people can quickly checkout and place an order
Ivy Pie Bakery is one of four competitors that does not have a cart to checkout. A suggestion for future plans is making the site into an entire e-commerce site in which people can quickly checkout and place an order
Site Map
Overview of where all the content will be living on the site and overall navigation requirements.
Sketches for Homepage
